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A friend said, he was responsible for a large area of the management of marketing manager band has been very confused goods. Each company's $about 10000000 in total two bands of goods to, from him the following distribution area, then, can say, basically is control delivery schedule in his. But he always felt unable to draw the line, be afraid that goods will delay the late sales period, and if the upper back, and customer looks more stale real mainstay. For some goods and the general scientific schedule band can learn what? I believe that this industry is also a common problem.

The new clothes to protect the building of 5 cm of Beijing Xidan Guiyou brand

According to the life cycle of the products, brand positioning, the demand for commodities customer update frequency band arrangements

The goods in the whole frequency band for a year

Is not suitable for most people all brand will think, spring, summer, autumn, winter is the four band wholesale clothes, if some brand stores all over the country, we must combine the changes on the local temperature of goods. But the south north, temperature difference is quite much, and can't give an exact schedule. Analysis is usually said the same period last year, sales, arrange the time to market for new products, and then ride to see what the delivery.

But in my opinion, the four seasons of a year the band is not suitable for loading all brands. "Local temperature change on seasonal merchandise," this sentence is right, but, "compared with the same period last year, sales analysis, time to market of new products" is not very accurate, sometimes light data from the point of view, and can not reflect all the problems. For example, if the goods at the end of last year, the light can not see the problem from the data, it only reflects the low interest rates sold out the data.

Goods on the band's arrangement, according to the product life cycle, brand positioning, customer demand for goods update frequency, each brand is different. Because the movement by 6 to 8 years of time to load the band, according to the product life cycle setting. Spring and in January and July, the seasonal variation of the basic line in the center of the time, but for the northeast and South in autumn Chinese new products listed, will need to local conditions, this is not lump together.

In addition, the band depends on your shop selling goods, season, goods run faster, you need some of the ground, when the off-season goods goes slowly, a few. Chinese Lunar New Year points to hoard goods, it is usually a small shop. For non seasonal products, such as underwear standardization, socks and other drop ship clothes products can be carried out in accordance with this view. Due to the change of seasons, less impact on the epidemic factors of such goods sales, longer life cycle, no obvious seasonal peak and trough, it can only be added regularly, there is no need to operate the goods in accordance with the band.